Sports bring us together. We cheer, celebrate, and feel the thrill of victory and the sting of defeat. But there’s a side of sports that doesn’t get as much attention: its environmental impact. From stadium construction to international major events, the environmental footprint of the sports industry is huge, contributing millions of tons of greenhouse […]
The Environmental Cost of Sports: More Than Just a Game Read More »
Executive Summary In recent years, three of Japan’s most prominent companies, Toyota, Panasonic, and Bridgestone, have ended their longstanding partnerships with the International Olympic Committee’s (IOC) Olympic Partner (TOP) program. This marks a significant moment in the landscape of global sports sponsorship. This report delves into the reasons behind these exits, the broader implications for
Why Japanese Brands Are Leaving Olympic Sponsorships? Read More »
Welcome aboard, fellow adventurers of the seas! Today, we embark on a thrilling voyage into the world of competitive sailing, focusing on SailGP, the pioneering global sporting league charting a course toward a more sustainable future. Join us as we navigate the winds of change and delve deep into our recent conversation with Fiona Morgan,
In Conversation with SailGP: Racing Towards a Sustainable Future Read More »