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The sports industry is undergoing transformative changes in 2025, driven by technological advancements, shifting consumer behaviors, and innovative business models. Building on the momentum of last year’s Sports Business Trends2024:...

Sports bring us together. We cheer, celebrate, and feel the thrill of victory and the sting of defeat. But there’s a side of sports that doesn’t get as much attention: its environmental impact. From stadium...

Executive Summary In recent years, three of Japan’s most prominent companies, Toyota, Panasonic, and Bridgestone, have ended their longstanding partnerships with the International Olympic Committee’s...

Welcome aboard, fellow adventurers of the seas! Today, we embark on a thrilling voyage into the world of competitive sailing, focusing on SailGP, the pioneering global sporting league charting a course...