Sid Bensalah

Sid Bensalah is a sustainable entrepreneur, conscious leader, and co-founder of Rooster Tail Sports & Entertainment AB. With 20+ years in sports event management, he hosts the Pre-Zero Sports Talk, exploring the intersection of Sports, Events, Innovation, and Sustainability. Committed to decarbonizing the sports industry.

What’s Behind Norway’s Success in the Winter Olympics?

Event Management, Olympics, Winter Sports, Youth Program / / , , , ,
Winter Sports Event. Beijing Winter Olympic Medals. By Kovop58

As the Beijing 2022 Winter Olympic Games officially closed on Sunday. The land of the fjords is once again in pole position sitting at the top of the medal table, keeping Norway’s domination in the major winter sports events. I’ll let you know if you have yet to hear of Norway. Please make no mistake. […]

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Climate Challenges for the Sports Industry.

Environment, Event Management, Social & Environment Impact, Sustainability / / , , ,
Sports, Entertainment, Event Management, Athletics, Marketing, Solutions, Industry, Sustainability.

The climate crisis is one of the most urgent issues of our time. The sports industry is not immune to its effects. As the world warms and weather patterns change, the challenges for the sports industry will become more severe. This article looks at some of the most crucial climate challenges the sports industry will

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