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Sid Bensalah

Sid Bensalah is a sustainable entrepreneur, conscious leader, and co-founder of Rooster Tail Sports & Entertainment AB. With 20+ years in sports event management, he hosts the Pre-Zero Sports Talk, exploring the intersection of Sports, Events, Innovation, and Sustainability. Committed to decarbonizing the sports industry.

Climate Change & Athlete Activism: Sports Sustainability.

Athlete Advocacy, Coaching, Environment, Olympics, Sustainability, Winter Sports /
The Impact of Climate Change on Sports and Athlete Activism for Sustainability.

Exploring the Role of Athletes in Driving Positive Change In recent years, climate change has garnered considerable attention across diverse industries, and the realm of sports is no different. With the rise in the frequency of extreme weather events and the growing recognition of the environmental repercussions resulting from human actions, athletes, coaches, teams and […]

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From Waste to Wear: The Story of REFLO’s Sustainable Activewear

Environment, Social & Environment Impact, Sport & Technology, Sustainability /
From Waste to Wear, the Story of REFLO Sustainable Active Wear

Discover the journey of REFLO, a sustainable activewear brand that transforms waste into stylish sportswear while positively impacting the environment and communities. In today’s world, where sustainability has become a pressing concern, the fashion industry has a significant role in reducing its environmental footprint. Activewear has grown in popularity due to the growing interest in

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Carbon-Neutral Sports: The Future of Sports Sustainability.

Environment, Event Management, Sport & Technology, Sustainability /
Carbon-Neutral Sports: The Future of Sports Sustainability

In the first episode of the Pre-Zero Sports Talk Podcast, we were joined by Paul Coleman, Co-Founder of Fan Mobility, to discuss the future of sports sustainability and the importance of achieving carbon-neutral sports. In this blog post, we’ll explore the key takeaways from our conversation with Paul. The Importance of Sustainability in Sports Sustainability

Carbon-Neutral Sports: The Future of Sports Sustainability. Read More »

Purposeful Sweden: Winter Olympics 2030 and a Positive Legacy.

Olympics, Social & Environment Impact, Sustainability, Winter Sports /
Purposeful Sweden: Winter Olympics 2030 and a Positive Legacy.

Sweden has once again thrown its hat into the ring to host the Winter Olympics after unsuccessful attempts in 2022 and 2026. Instead, the country aims to host the 2030 edition of the Games, positioning itself as a contender that prioritises sustainability and social impact. In this blog post, we’ll explore Sweden’s bid to host

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Sustainable Sports, Meetings, and Events: A Focus on Branding.

Environment, Event Management, Sport & Technology, Sustainability /
Sustainability in event planning

Sustainability is a growing concern in the events, meetings & conferences industry and for a good reason. According to various reports, the average conference attendee generates 1.89kg of discarded waste. And over 170kg of carbon emissions daily. When you scale that up, things get pretty surprising! For 1,000 attendees, it can generate up to 5670kg

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Climate Challenges for the Sports Industry: A Follow-Up Analysis.

Social & Environment Impact, Sustainability / / , ,
Climate challenges for the sports industry

The sports industry has long been recognised for bringing communities together and promoting physical fitness and healthy living. However, as the industry continues to grow and evolve, it is becoming increasingly clear that it also significantly impacts the environment and local communities.  In this follow-up analysis to our previous blog post on the topic “Climate

Climate Challenges for the Sports Industry: A Follow-Up Analysis. Read More »

The Metaverse and Sports: Is the Future Still Bright?

Metaverse, NFTs, Sport & Technology /
Metaverse and Sports

The metaverse, a virtual universe where users can interact and participate in various activities, is quickly becoming a hot topic in the sports industry. In our recent post, “What The Metaverse Is And How It’s About To Change Sports”, we’ve discussed the potential impact of the metaverse on the sports world and how it is

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What The Metaverse is and how it’s about to change Sports.

Metaverse, Technology / / , ,
Avatar, Metaverse, Virtual Reality, Augmented Reality, Sport, Entertainment, Athlete

In a few years, everyone will be playing in The Metaverse. It’s not just the sports industry that needs to adapt, but also the media and entertainment industries. The virtual world has already taken over our lives, and it’s about to do so for sports. It’s no secret that the sports industry is on the

What The Metaverse is and how it’s about to change Sports. Read More »

What’s Behind Norway’s Success in the Winter Olympics?

Event Management, Olympics, Winter Sports, Youth Program / / , , , ,
Winter Sports Event. Beijing Winter Olympic Medals. By Kovop58

As the Beijing 2022 Winter Olympic Games officially closed on Sunday. The land of the fjords is once again in pole position sitting at the top of the medal table, keeping Norway’s domination in the major winter sports events. I’ll let you know if you have yet to hear of Norway. Please make no mistake.

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Climate Challenges for the Sports Industry.

Environment, Event Management, Social & Environment Impact, Sustainability / / , , ,
Sports, Entertainment, Event Management, Athletics, Marketing, Solutions, Industry, Sustainability.

The climate crisis is one of the most urgent issues of our time. The sports industry is not immune to its effects. As the world warms and weather patterns change, the challenges for the sports industry will become more severe. This article looks at some of the most crucial climate challenges the sports industry will

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