Sweden has once again thrown its hat into the ring to host the Winter Olympics after unsuccessful attempts in 2022 and 2026. Instead, the country aims to host the 2030 edition of the Games, positioning itself as a contender that prioritises sustainability and social impact. In this blog post, we’ll explore Sweden’s bid to host […]
Purposeful Sweden: Winter Olympics 2030 and a Positive Legacy. Read More »
Sustainability is a growing concern in the events, meetings & conferences industry and for a good reason. According to various reports, the average conference attendee generates 1.89kg of discarded waste. And over 170kg of carbon emissions daily. When you scale that up, things get pretty surprising! For 1,000 attendees, it can generate up to 5670kg
Sustainable Sports, Meetings, and Events: A Focus on Branding. Read More »
The sports industry has long been recognised for bringing communities together and promoting physical fitness and healthy living. However, as the industry continues to grow and evolve, it is becoming increasingly clear that it also significantly impacts the environment and local communities. In this follow-up analysis to our previous blog post on the topic “Climate
Climate Challenges for the Sports Industry: A Follow-Up Analysis. Read More »
The metaverse, a virtual universe where users can interact and participate in various activities, is quickly becoming a hot topic in the sports industry. In our recent post, “What The Metaverse Is And How It’s About To Change Sports”, we’ve discussed the potential impact of the metaverse on the sports world and how it is
The Metaverse and Sports: Is the Future Still Bright? Read More »
In a few years, everyone will be playing in The Metaverse. It’s not just the sports industry that needs to adapt, but also the media and entertainment industries. The virtual world has already taken over our lives, and it’s about to do so for sports. It’s no secret that the sports industry is on the
What The Metaverse is and how it’s about to change Sports. Read More »
As the Beijing 2022 Winter Olympic Games officially closed on Sunday. The land of the fjords is once again in pole position sitting at the top of the medal table, keeping Norway’s domination in the major winter sports events. I’ll let you know if you have yet to hear of Norway. Please make no mistake.
What’s Behind Norway’s Success in the Winter Olympics? Read More »
The climate crisis is one of the most urgent issues of our time. The sports industry is not immune to its effects. As the world warms and weather patterns change, the challenges for the sports industry will become more severe. This article looks at some of the most crucial climate challenges the sports industry will
Climate Challenges for the Sports Industry. Read More »