Sid Bensalah

Sid Bensalah is a sustainable entrepreneur, conscious leader, and co-founder of Rooster Tail Sports & Entertainment AB. With 20+ years in sports event management, he hosts the Pre-Zero Sports Talk, exploring the intersection of Sports, Events, Innovation, and Sustainability. Committed to decarbonizing the sports industry.

Sports Business Trends 2025: The New Playbook for Success

Sports Business / / , , , , , , , , , , , , , , , , ,
Wide collage featuring a smartphone streaming soccer, a basketball player in action, an American football player, a Formula 1 car, and blockchain elements.

The sports industry is undergoing transformative changes in 2025, driven by technological advancements, shifting consumer behaviors, and innovative business models. Building on the momentum of last year’s Sports Business Trends2024: Peak Valuations, which highlighted surging franchise valuations and the evolution of fan engagement, this year’s trends dive deeper into the technological disruptions and cultural shifts reshaping the sports business […]

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The Environmental Cost of Sports: More Than Just a Game

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Ariel views a packed sports stadium surrounded by urban development and smog.

Sports bring us together. We cheer, celebrate, and feel the thrill of victory and the sting of defeat. But there’s a side of sports that doesn’t get as much attention: its environmental impact. From stadium construction to international major events, the environmental footprint of the sports industry is huge, contributing millions of tons of greenhouse

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Why Japanese Brands Are Leaving Olympic Sponsorships?

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Olympic Symbol Landmark

Executive Summary In recent years, three of Japan’s most prominent companies, Toyota, Panasonic, and Bridgestone, have ended their longstanding partnerships with the International Olympic Committee’s (IOC) Olympic Partner (TOP) program. This marks a significant moment in the landscape of global sports sponsorship. This report delves into the reasons behind these exits, the broader implications for

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In Conversation with SailGP: Racing Towards a Sustainable Future

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In Conversation with SailGP: Racing Towards a Sustainable Future

Welcome aboard, fellow adventurers of the seas! Today, we embark on a thrilling voyage into the world of competitive sailing, focusing on SailGP, the pioneering global sporting league charting a course toward a more sustainable future. Join us as we navigate the winds of change and delve deep into our recent conversation with Fiona Morgan,

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Biodiversity Preservation: A Conversation with Vikram Krishna.

Biodiversity, Conservation, Sustainability / / , , , , , ,
Preserving Biodiversity: A Conversation with Vikram Krishna of Sacred Groves

Exploring the Impactful Work of Sacred Groves in Biodiversity Conservation and Sports Sustainability. Episode #09 from Pre-Zero Sports Talk Preserving biodiversity is not just an environmental endeavour; it’s a commitment to the delicate balance that sustains life on our planet. In the latest episode of Pre-Zero Sports Talk, we delve into a captivating conversation with

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Strawberry Hotels: Pioneering Sustainable Hospitality.

Hospitality Industry, Sustainability / / , , , , , , ,
Strawberry Hotels - Pioneering Sustainability in the Hospitality Landscape.

An In-Depth Exploration of Episode #07 from Pre-Zero Sports Talk In the dynamic world of hospitality, where comfort and luxury often take centre stage, a remarkable transformation is taking place. Strawberry Hotels, a notable player in the industry, is not just providing a haven for travellers but is rewriting the narrative with a steadfast commitment

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COP28: Navigating the Fossil Fuel Exodus

Environment, Sustainability, United Nations Climate Change / / , , ,
UN COP28 Dubai

Unveiling Realities and Aspirations The conclusion of the UN COP28 summit in Dubai stands as a watershed moment in climate history. Additionally, a ground-breaking agreement signalling a global transition away from fossil fuels has been reached. This historic decision, unprecedented in the 30-year history of climate summits, boldly calls for a rapid departure from all

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The Messi Effect: How Athletes Are Becoming Equity Players.

Athlete Influence, Entrepreneurship, Sports Business / / , , , ,
Celebrating the Intersection of Sports and Business

Redefining the Game: Exploring the Impact of Athletes on Sports and Business. In recent years, the world of sports has undergone a remarkable transformation, blurring the lines between athleticism and entrepreneurship. Athletes are no longer just players; they are now content creators and equity players who wield influence on and off the field. None other

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Empowering Change Through Sustainable Activewear.

Leave a Comment / Environment, Sport & Technology, Sustainability, Sustainable Fashion / /
Franziska Mesche, Founder and CEO of Tripulse, showcasing Sustainable Activewear.

Franziska Mesche’s Journey from Passion to Purpose. Exploring Tripulse’s Vision: Fitness, Sustainability, Community In a world where fashion and sustainability often appear as divergent paths, Tripulse emerges as a beacon of hope, seamlessly intertwining fitness, eco-consciousness, and community engagement. Moreover, in the latest episode of the Pre-Zero Sports Talk podcast, we unravel the remarkable journey

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