Sid Bensalah

Sid Bensalah is a sustainable entrepreneur, conscious leader, and co-founder of Rooster Tail Sports & Entertainment AB. With 20+ years in sports event management, he hosts the Pre-Zero Sports Talk, exploring the intersection of Sports, Events, Innovation, and Sustainability. Committed to decarbonizing the sports industry.

Biodiversity Preservation: A Conversation with Vikram Krishna.

Preserving Biodiversity: A Conversation with Vikram Krishna of Sacred Groves

Exploring the Impactful Work of Sacred Groves in Biodiversity Conservation and Sports Sustainability. Episode #09 from Pre-Zero Sports Talk Preserving biodiversity is not just an environmental endeavour; it’s a commitment to the delicate balance that sustains life on our planet. In the latest episode of Pre-Zero Sports Talk, we delve into a captivating conversation with […]

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Strawberry Hotels: Pioneering Sustainable Hospitality.

Strawberry Hotels - Pioneering Sustainability in the Hospitality Landscape.

An In-Depth Exploration of Episode #07 from Pre-Zero Sports Talk In the dynamic world of hospitality, where comfort and luxury often take centre stage, a remarkable transformation is taking place. Strawberry Hotels, a notable player in the industry, is not just providing a haven for travellers but is rewriting the narrative with a steadfast commitment

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COP28: Navigating the Fossil Fuel Exodus

UN COP28 Dubai

Unveiling Realities and Aspirations The conclusion of the UN COP28 summit in Dubai stands as a watershed moment in climate history. Additionally, a ground-breaking agreement signalling a global transition away from fossil fuels has been reached. This historic decision, unprecedented in the 30-year history of climate summits, boldly calls for a rapid departure from all

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The Messi Effect: How Athletes Are Becoming Equity Players.

Celebrating the Intersection of Sports and Business

Redefining the Game: Exploring the Impact of Athletes on Sports and Business. In recent years, the world of sports has undergone a remarkable transformation, blurring the lines between athleticism and entrepreneurship. Athletes are no longer just players; they are now content creators and equity players who wield influence on and off the field. None other

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Empowering Change Through Sustainable Activewear.

Franziska Mesche, Founder and CEO of Tripulse, showcasing Sustainable Activewear.

Franziska Mesche’s Journey from Passion to Purpose. Exploring Tripulse’s Vision: Fitness, Sustainability, Community In a world where fashion and sustainability often appear as divergent paths, Tripulse emerges as a beacon of hope, seamlessly intertwining fitness, eco-consciousness, and community engagement. Moreover, in the latest episode of the Pre-Zero Sports Talk podcast, we unravel the remarkable journey

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FIH: Driving Sustainable Change in Hockey.

Women's Hockey Sport in Action: Exciting moments on the turf!

Exploring FIH’s Commitment to a Greener Future In this groundbreaking podcast episode of the “Pre-Zero Sports Talk”, we had the privilege of engaging in a thought-provoking conversation with Jon Wyatt, the Sport & Sustainability Director of the International Hockey Federation (FIH). Join us as we explore FIH’s remarkable sustainability journey, making it our first-ever interview

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Climate Change & Athlete Activism: Sports Sustainability.

The Impact of Climate Change on Sports and Athlete Activism for Sustainability.

Exploring the Role of Athletes in Driving Positive Change In recent years, climate change has garnered considerable attention across diverse industries, and the realm of sports is no different. With the rise in the frequency of extreme weather events and the growing recognition of the environmental repercussions resulting from human actions, athletes, coaches, teams and

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From Waste to Wear: The Story of REFLO’s Sustainable Activewear

From Waste to Wear, the Story of REFLO Sustainable Active Wear

Discover the journey of REFLO, a sustainable activewear brand that transforms waste into stylish sportswear while positively impacting the environment and communities. In today’s world, where sustainability has become a pressing concern, the fashion industry has a significant role in reducing its environmental footprint. Activewear has grown in popularity due to the growing interest in

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Carbon-Neutral Sports: The Future of Sports Sustainability.

Carbon-Neutral Sports: The Future of Sports Sustainability

In the first episode of the Pre-Zero Sports Talk Podcast, we were joined by Paul Coleman, Co-Founder of Fan Mobility, to discuss the future of sports sustainability and the importance of achieving carbon-neutral sports. In this blog post, we’ll explore the key takeaways from our conversation with Paul. The Importance of Sustainability in Sports Sustainability

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