Sports bring us together. We cheer, celebrate, and feel the thrill of victory and the sting of defeat. But there’s a side of sports that doesn’t get as much attention: its environmental impact. From stadium construction to international major events, the environmental footprint of the sports industry is huge, contributing millions of tons of greenhouse […]
The Environmental Cost of Sports: More Than Just a Game Read More »
Executive Summary In recent years, three of Japan’s most prominent companies, Toyota, Panasonic, and Bridgestone, have ended their longstanding partnerships with the International Olympic Committee’s (IOC) Olympic Partner (TOP) program. This marks a significant moment in the landscape of global sports sponsorship. This report delves into the reasons behind these exits, the broader implications for
Why Japanese Brands Are Leaving Olympic Sponsorships? Read More »
Welcome aboard, fellow adventurers of the seas! Today, we embark on a thrilling voyage into the world of competitive sailing, focusing on SailGP, the pioneering global sporting league charting a course toward a more sustainable future. Join us as we navigate the winds of change and delve deep into our recent conversation with Fiona Morgan,
In Conversation with SailGP: Racing Towards a Sustainable Future Read More »
Exploring the Impactful Work of Sacred Groves in Biodiversity Conservation and Sports Sustainability. Episode #09 from Pre-Zero Sports Talk Preserving biodiversity is not just an environmental endeavour; it’s a commitment to the delicate balance that sustains life on our planet. In the latest episode of Pre-Zero Sports Talk, we delve into a captivating conversation with
Biodiversity Preservation: A Conversation with Vikram Krishna. Read More »
An In-Depth Exploration of Episode #07 from Pre-Zero Sports Talk In the dynamic world of hospitality, where comfort and luxury often take centre stage, a remarkable transformation is taking place. Strawberry Hotels, a notable player in the industry, is not just providing a haven for travellers but is rewriting the narrative with a steadfast commitment
Strawberry Hotels: Pioneering Sustainable Hospitality. Read More »
The sports business in 2024 is on a trajectory towards unprecedented peaks in valuations. As we prepare for this pivotal year, let’s dive into the tapestry of trends defining the industry. Analyzing insights, we meticulously dissect the events of 2023 that have paved the way for the transformative landscape ahead. Unveiling Concerns: 2023’s Pro Sports
Sports Business Trends 2024 Read More »
Unveiling Realities and Aspirations The conclusion of the UN COP28 summit in Dubai stands as a watershed moment in climate history. Additionally, a ground-breaking agreement signalling a global transition away from fossil fuels has been reached. This historic decision, unprecedented in the 30-year history of climate summits, boldly calls for a rapid departure from all
COP28: Navigating the Fossil Fuel Exodus Read More »
Redefining the Game: Exploring the Impact of Athletes on Sports and Business. In recent years, the world of sports has undergone a remarkable transformation, blurring the lines between athleticism and entrepreneurship. Athletes are no longer just players; they are now content creators and equity players who wield influence on and off the field. None other
The Messi Effect: How Athletes Are Becoming Equity Players. Read More »
Franziska Mesche’s Journey from Passion to Purpose. Exploring Tripulse’s Vision: Fitness, Sustainability, Community In a world where fashion and sustainability often appear as divergent paths, Tripulse emerges as a beacon of hope, seamlessly intertwining fitness, eco-consciousness, and community engagement. Moreover, in the latest episode of the Pre-Zero Sports Talk podcast, we unravel the remarkable journey
Empowering Change Through Sustainable Activewear. Read More »
Exploring FIH’s Commitment to a Greener Future In this groundbreaking podcast episode of the “Pre-Zero Sports Talk”, we had the privilege of engaging in a thought-provoking conversation with Jon Wyatt, the Sport & Sustainability Director of the International Hockey Federation (FIH). Join us as we explore FIH’s remarkable sustainability journey, making it our first-ever interview
FIH: Driving Sustainable Change in Hockey. Read More »